The Corporate News-Intelligence
A Newsdesk Editorial System, AccessCorporateNews
facilitates the production of single-point-of-entry "Corporate Newspapers,"
while enabling the delivery of customized content.
Applying information-management technologies and
innovative editorial processes to multiple sources of news and database
content, it integrates the tools and practices required to:
- eliminate duplicate and superficial
- relate what's significant to specific points of
It thus enables the efficient delivery to busy, highly
focused employee-audiences of not only the top firm-wide, divisional and
departmental news they need to know but also highly relevant, customized
alerts on their professional interests and the particular customer or vendor
accounts, markets, people, products, regions they also follow.
In the AccessCorporateNews editorial
system, human editorial judgment is integrated with state-of-the-art news
filtering, key-word identification and subject-categorization technologies.
Current information syndicated from firm-wide, divisional and departmental
sources and specified external sources is filtered through
knowledge-management software. The content selected is then edited by AccessCorporateNews
trained analysts: first, to eliminate what's redundant, dated and
superficial; second, by applying a proprietary Access-developed Editorial Standard,
to relate what's new, fresh and significant to specific points of
employee-audience interest - to deliver content employee-audience users can
use. From the indexed news feed thus produced, transmitted via
electronic-mail networks, can be extracted content closely tailored to
employee-audience information needs.
both top news and highly relevant, customized
alerts can be delivered:
to whatever scale
audience desired, from multi-site enterprise groups to single
in real-time or on a
to whatever receiving
platforms recipients specify.